I spent a decade inside the growth engines of Google’s paid media and Call of Duty. Same muscle, different assets: find the signal, build the system, remove the friction.

I went from trading media to trading markets. Now I’m circling back — rebuilding the same infrastructure I used to build, just on my own.

This site keeps the useful parts in one place:

• About — the full story
• Notes — experiments, ideas, decisions
• Toolkit — the systems I actually use

Find the friction. Remove it. Build the system.