https://123jlee.xyz/tag/systems/ Systems Hugo Blox Builder (https://hugoblox.com)en-usSun, 01 Jan 2012 00:00:00 +0000 https://123jlee.xyz/media/logo.svg https://123jlee.xyz/tag/systems/ https://123jlee.xyz/work/essence-google/ Sun, 01 Jan 2012 00:00:00 +0000 https://123jlee.xyz/work/essence-google/ <p>Helped the original Essence team navigate enterprise-level programmatic buys and creative wrangling before the firm became part of WPP. Designed measurement templates, reporting automation, and collaboration rituals so that every market could plug into the same system without losing local intelligence.</p>